Privacy Policy

This Privacy Policy describes how INTRINSEK AI, LC, doing business as intrinsEK AI ("intrinsEK AI," "Company," "we," "us," or "our"), collects, uses, discloses, stores, and otherwise processes personal information.

For purposes of this Policy, "Services" means intrinsEK AI's consulting, systems design, implementation, educational, administrative, and related services, including the design and configuration of AI-supported business systems. "Client" means a person or business that engages us for Services. "Engagement Agreement" means the proposal, scope confirmation, agreement, or other written terms that govern a particular engagement. "Client Materials" means business information a Client provides so that we can capture it into documents, systems, or AI tools, such as positioning, voice, offers, methods, standards, decision logic, workflows, pricing, and examples of the Client's work. "Client-Owned Tools" means third-party accounts or subscriptions a Client holds in the Client's own name that we help select, configure, or populate during an engagement. "Meeting Recording" means an audio or audiovisual recording and any related transcript, summary, or notes of a call, meeting, webinar, or event.

This Policy applies to personal information we process in connection with:

• The website located at https://intrinsek.ai and related landing pages, forms, downloads, registration pages, and booking pages (collectively, the "Website");
• Inquiries, consultations, discovery calls, engagements, forms, worksheets, meetings, webinars and other events, recordings, transcripts, notes, communications, and delivery of Services;
• Purchases, payments, agreements, scheduling, customer support, and account administration;
• Email, social media, advertising, and other electronic interactions; and
• Offline or local business records maintained in connection with intrinsEK AI's Services.

This Policy does not control a third party's independent processing of information under its own privacy policy, including a provider of a Client-Owned Tool. It supplements, but does not replace, confidentiality obligations in an applicable Engagement Agreement.

Please review this Policy carefully. If you do not agree with it, do not provide information or use the Website or Services. Where consent is the legal basis for processing, you may withdraw that consent prospectively, subject to legal and contractual limitations described below.

1. Changes to This Privacy Policy

We may update this Policy as our practices, providers, Services, or legal obligations change. Updates apply prospectively when posted unless a later effective date is stated. We will provide notice of a material change when reasonably appropriate under the circumstances or required by law.

We will not rely solely on a silent or retroactive policy change to use previously collected personal information for a materially different purpose when additional notice or consent is required.

2. Adults and Businesses Only

The Website and Services are intended for adults who are at least eighteen years old and for businesses. We do not knowingly offer Services to, or intentionally collect personal information directly from, anyone under eighteen.

If we learn that we collected personal information from a person under eighteen without appropriate authorization, we will take reasonable steps to delete or otherwise address it. Contact [email protected] if you believe a minor provided information to us.

3. Information We May Collect

Depending on how you interact with us, we may collect the following categories of information.

3.1 Identifiers and Contact Information

Name, email address, telephone number, mailing address, business name, title or role, account name, online identifier, IP address, signature, and other information used to identify or contact you.

3.2 Transaction, Payment, and Agreement Information

Services considered or purchased, proposal and scope records, purchase date, order or transaction identifier, invoice and payment status, installment schedule, limited payment-method details, electronic signatures, agreement records, and billing communications.

Full payment-card numbers and security codes are handled by the applicable payment processor, currently Stripe, rather than stored directly by intrinsEK AI. We may receive limited information such as payment status, payment-method type, expiration date, and the last four digits.

3.3 Business and Professional Information, Including Client Materials

Information you provide about your business and your role in it, through inquiries, worksheets, discovery calls, and engagements. For Clients, this includes Client Materials: the positioning, voice, offers, methods, standards, decision logic, workflows, pricing, customer stories, and other business knowledge you ask us to capture.

Client Materials are often confidential business information. They may also incidentally include personal information about other people, such as a Client's customers, team members, or referral partners, when that information appears in the documents, recordings, or examples a Client provides. We process that incidental information only as part of the Services the Client requests and subject to the Engagement Agreement.

Providing this information is voluntary, but declining to provide information that is reasonably necessary for a requested Service may limit our ability to provide or personalize that Service.

3.4 Audio, Audiovisual, Transcript, and Note Information

With your consent as described in Section 6, we record calls and meetings using an audio recording and transcription tool, and we may record webinars and other events. We retain both the recording and the transcript. A Meeting Recording may include participant names, voices, images where video is captured, statements, chat or question-and-answer contributions, and the business information discussed. We may also create summaries, notes, action items, and follow-up content from it.

3.5 Communications Information

Emails, support requests, scheduling communications, social-media messages, comments, reviews, and other information you send to us.

3.6 Worksheet, Preference, Tag, and Inference Information

Responses you provide on a downloadable worksheet or self-check and choose to share with us, interests and preferences you express, the disclosure version shown to you when you submitted a form, your text-message consent choices, your unsubscribe choices, tags and segmentation labels we apply in our systems, campaign and link parameters that show how you found us, and inferences derived from your interactions with the Website and Services.

We use segmentation and AI-supported analysis to personalize content, communications, and Services. We do not use them to make a solely automated decision that produces a legal or similarly significant effect about you.

3.7 Technical, Usage, and Device Information

IP address, browser, operating system, device information, referring page, pages viewed, links clicked, timestamps, approximate location derived from IP address, email opens, message interactions, Website activity, advertising interactions, and similar technical or usage data.

3.8 Information from Other People or Organizations

We may receive information from referral sources, payment processors, scheduling or calendar services, social platforms such as LinkedIn, analytics and advertising providers, and other services you choose to connect with or use.

4. How We Collect Information

We may collect information:

• Directly from you when you browse the Website, submit a form, download a resource, subscribe, register for an event, book a call, purchase, sign an agreement, participate in an engagement, communicate with us, or request support;
• Automatically through cookies, pixels, log files, analytics, email tracking, and similar technologies, subject to the consent choices described in Sections 9 and 10;
• From a referral source, service provider, payment processor, social platform, or other person or organization involved in a transaction or interaction; and
• From recordings, transcripts, notes, summaries, and other records created in connection with authorized Services.

5. How We May Use Information

We may use personal information to:

• Operate, secure, maintain, troubleshoot, and improve the Website and Services;
• Respond to inquiries and provide requested information, resources, downloads, consultations, and support;
• Deliver a resource you request, and send the email communications the form disclosed as included with that request;
• Schedule, reschedule, confirm, and manage calls, meetings, and events;
• Prepare for and deliver engagements, including reviewing Client Materials, assessing their readiness for use in AI systems, and producing deliverables;
• Design, configure, populate, and administer business systems and AI-supported tools on a Client's behalf, including within a Client's sub-account on a platform we operate and within Client-Owned Tools under the Client's authorization;
• Personalize educational materials, communications, and user experiences;
• Create or organize authorized recordings, transcripts, notes, summaries, action items, and follow-up communications;
• Process purchases, verify payments, administer installment schedules, issue invoices and receipts, and address billing concerns;
• Create, route, sign, retain, and enforce agreements and other business records;
• Send administrative, transactional, security, policy, and account communications;
• Send marketing communications when you have agreed to receive them through a form disclosure or other choice, and honor opt-out choices;
• Measure Website, email, advertising, and campaign performance;
• Conduct analytics, segmentation, retargeting, or targeted advertising when enabled, permitted, and consented to where consent is required;
• Protect rights, safety, security, and property; prevent fraud or misuse; and investigate suspected violations;
• Comply with legal, tax, accounting, recordkeeping, and regulatory obligations;
• Complete a merger, reorganization, financing, or sale of all or substantially all of the business or assets, subject to applicable protections;
• Create and display a testimonial or case study only with separate written permission for the approved content and use;
• Create aggregated, deidentified, or anonymized information; and
• Carry out another purpose disclosed when information is collected or authorized by you.

6. Recording and Transcription

6.1 Calls and Small Meetings

We record discovery calls, client calls, delivery calls, and small meetings only with the affirmative consent of the participants. At the start of a call we say that we use an audio recording and transcription tool, explain briefly why, and ask whether that is acceptable. Recording begins only after a participant says yes. We do not treat silence or continued participation as consent.

You may decline, and declining does not prevent you from participating. You may also ask us to stop recording at any point, or change your election for future calls by telling us in writing. Where reasonably practical, we keep a record of the consent given, such as the consent captured in the recording itself or a note of the election.

When authorized, we may use a Meeting Recording for engagement administration and delivery, note preparation, summaries, follow-up communications, identification of decisions and commitments, and other purposes disclosed in the applicable Engagement Agreement.

6.2 Webinars and Group Events

We may host webinars, workshops, and other educational events with many participants. When an event will be recorded, we disclose that on the registration page, including whether participant audio, video, names, chat, questions, or other contributions may appear in the recording, and what the recording may be used for, such as replay for registrants, educational use, follow-up communications, internal records, or marketing. Registering for an event that is disclosed as recorded is your agreement to that disclosed recording and use.

We announce recording again at the start of the event. Where the platform allows, attendees join muted with cameras off by default, and attendees can participate through text questions or chat without having their voice or image captured. If we later want to use a participant's identifiable contribution in a way that goes beyond what the registration page disclosed, for example in public marketing, we ask that participant for separate permission first.

6.3 Limits on Use

We do not sell or publicly distribute Meeting Recordings or use them as testimonials or marketing without separate written permission from the people who appear in them.

7. Artificial-Intelligence-Supported Processing

We use artificial intelligence, including generative AI, as a core part of the Services and in our own operations. The following describes the AI-supported processing we perform in accounts and systems we control. Processing in Client-Owned Tools is described in Section 8.

Our own AI assistants. We use Anthropic's Claude and OpenAI's ChatGPT, in intrinsEK AI's own accounts, to support administrative and engagement work such as reviewing Client Materials and assessing their readiness for use in AI systems, organizing notes and transcripts, preparing summaries and follow-up communications, and drafting proposals and Services and Pricing Guides.

Our AI operations platform. We operate a white-label AI operations platform, currently CloneIQ, in which a Client may receive a sub-account. Depending on the engagement, a Client's sub-account may house the Client's business knowledge in structured form (a "brain"), the Client's voice, image, and video likeness for authorized content generation, video editing, scheduled publishing to the Client's social accounts, and analytics about published content that are used to refine the Client's own system. We configure and administer the sub-account on the Client's behalf under the Engagement Agreement. The platform provider processes the information in the sub-account under its own terms and privacy practices. The Engagement Agreement for an engagement that uses the platform describes ownership, retention, export, and deletion of the Client's sub-account content.

When using AI-supported tools, we apply the following operating principles:

• AI supports, but does not replace, our judgment and the human working relationship;
• intrinsEK AI remains responsible for the Services it provides and reviews client-facing AI-supported output;
• We use reasonable safeguards and appropriately configured services, and we prefer service tiers that do not use inputs to train shared models;
• We limit identifiable information to what is reasonably necessary for the disclosed purpose;
• We do not intentionally submit Client Materials, Meeting Recordings, or other protected nonpublic information to a public or shared AI model for unrestricted training unless we have reasonably determined the information will be protected and will not be used to train a public or shared model without authorization; and
• A Client's voice, image, or video likeness is used to generate content only for that Client, within the scope the Client authorizes in writing.

AI-generated or AI-supported output should not be relied upon as legal, tax, accounting, financial, investment, medical, or other regulated professional advice unless it is separately provided or reviewed by an appropriately qualified professional. This does not limit the business and AI-systems consulting Services that intrinsEK AI itself provides under an Engagement Agreement. Additional AI terms appear in the applicable Engagement Agreement.

8. Client-Owned Tools and Authorized Access

Many engagements involve third-party tools that the Client subscribes to and holds in the Client's own name. Depending on the build, these may include AI assistants such as Claude or ChatGPT, voice tools such as ElevenLabs, video and avatar tools such as HeyGen and Higgsfield, editing tools such as Descript, design tools such as Canva, and publishing tools such as Blotato. Providers vary by engagement.

For Client-Owned Tools:

• The Client is the account holder, and the Client's relationship with the provider is governed by that provider's terms and privacy policy, not by this Policy;
• We access a Client-Owned Tool only under the Client's authorization, for the purposes and duration the Engagement Agreement describes;
• We do not take copies of information from a Client-Owned Tool beyond what is reasonably necessary to perform the Services, and we remove our access when the engagement ends or when the Client asks; and
• The Client is responsible for the lawful use of the Client's own voice, image, likeness, and content within those tools.

How we access Client systems. Our preferred method is an invitation to the Client's account as a collaborator, team member, or administrator, or another form of delegated access the provider supports, so that the Client never shares a password with us. Where a tool offers no delegated access, we ask for temporary or limited credentials, exchanged through a secure credential-sharing mechanism rather than email or chat, used only for the engagement. We remove our access at the end of the engagement and recommend that the Client rotate any credential that was shared. We do not ask Clients to send passwords in plain text, and we ask Clients not to.

Information about a Client's own customers. Some Services, such as an email or call agent, would require us to process personal information about a Client's own customers or prospects. We do not currently provide such a Service. If we do, we will act as the Client's service provider or processor under a written agreement that sets out the purposes, limits, security measures, and deletion terms for that information, and we will process it only on the Client's documented instructions.

9. Cookies and Similar Technologies

We may use session cookies, persistent cookies, pixels, web beacons, local storage, log files, and similar technologies to operate the Website, remember preferences, maintain sessions, understand usage, measure email and campaign performance, prevent fraud, and support analytics or advertising.

Some technologies are necessary for Website operation and run without consent. Analytics and advertising technologies are not necessary. Where our cookie banner is shown, analytics and advertising technologies do not run until you accept the corresponding category, and you may accept only essential cookies. Your choice is stored for the period stated in the banner, after which we ask again.

You may also adjust browser settings to block or delete cookies. Blocking cookies may affect Website functionality. Where required by law, we will respond to recognized browser-based opt-out preference signals as applicable to the browser and device sending the signal.

10. Analytics and Advertising

We may use Google Analytics 4, the LinkedIn Insight Tag, Meta Pixel, GoHighLevel analytics, and related tools to understand Website and campaign performance, measure interactions, improve Services, and support advertising when enabled. These tools run subject to the consent choices described in Section 9.

These tools may collect or receive identifiers, device and network information, Website activity, approximate location, commercial information, and inferences. Depending on configuration and applicable law, disclosure to an advertising provider may be considered "sharing" for cross-context behavioral advertising or processing for targeted advertising even when no money is exchanged.

We do not sell personal information for money. When required, we will provide a method to opt out of sale, sharing, or targeted advertising. The exact controls available may depend on the technologies enabled and your jurisdiction.

11. Email, Text Message, and Marketing Choices

When you request a resource from us, such as a downloadable guide, the form tells you what email communications are included with that request. For example, a resource may include delivery of the requested material together with a limited series of related educational emails and, where the form says so, occasional future notes or invitations. By submitting the form after reading that disclosure, you agree to receive the communications described there. We record the version of the disclosure that was shown with each submission.

Marketing email, including the related educational emails described at the form, may contain tracking pixels that show opens or link interactions. Every marketing email includes an unsubscribe link. We honor an unsubscribe promptly and check it before each later marketing send, so once you unsubscribe you receive no further marketing email from that sequence or from us unless you ask again.

We may send administrative and transactional messages reasonably necessary to respond to a request, deliver a resource you asked for, administer an account, schedule or deliver Services, process a purchase, or address security and policy matters. Opting out of marketing does not prevent those nonmarketing communications.

Our booking form offers two optional text-message choices, each with its own unchecked box: text messages about appointments you schedule, such as reminders, and occasional marketing, educational, and promotional text messages. The two choices are separate, and agreeing to one is not agreeing to the other. Neither is required to book a call or make a purchase, and providing a phone number is not consent to receive text messages. We record each choice you make, the version of the wording shown, and when you submitted it.

We do not currently send text messages. If we begin, we will send each type only to people who agreed to that type. Message frequency varies, and message and data rates may apply. You can reply STOP to any text message to stop receiving text messages from us, reply HELP for help, or email [email protected]. Opting out of text messages does not change your email choices or cancel a booked appointment.

We do not sell, rent, or share mobile phone numbers or text-message opt-in information with third parties or affiliates for their own marketing or promotional purposes. Service providers that help us send text messages, such as our CRM and telecommunications providers, receive this information only to deliver messages on our behalf.

Email and social-media messaging involve third-party platforms or networks. Do not use those channels for highly sensitive or urgent information unless we have agreed that the channel is appropriate. No electronic communication channel can be guaranteed completely secure.

12. How We Disclose Information

We may disclose personal information:

• To contractors, support providers, technology platforms, and service providers that process information for the purposes described in this Policy;
• To payment processors and billing providers as reasonably necessary to administer financial obligations;
• To a provider of a Client-Owned Tool, at the Client's direction, as part of configuring or populating that tool;
• To comply with law, court order, legal process, or a valid governmental request;
• To enforce our Terms of Use, Engagement Agreements, or other rights;
• To protect the rights, safety, security, or property of intrinsEK AI, Clients, users, providers, or others;
• In connection with a merger, reorganization, financing, or sale of all or substantially all of our business or assets, subject to applicable protections;
• With your consent or at your direction; and
• In aggregated, deidentified, or anonymized form that is not reasonably intended to identify you.

The limits on mobile phone numbers and text-message opt-in information in Section 11 apply to every disclosure described in this section.

13. Material Providers and Processing Locations

We use providers and systems for the following functions. A provider may process information in the United States or another jurisdiction under its own terms and privacy practices. Client-Owned Tools are not listed here because we do not hold those accounts; see Section 8.

We may replace or add providers when reasonably necessary. We will update this Policy when a change materially affects the categories of information processed or the purposes described here.

14. Shared Project Workspaces and Storage

We maintain a shared project workspace for each engagement, ordinarily in Google Drive, and give the Client access to it. The workspace may hold Client Materials, deliverables, Meeting Recordings and transcripts, and engagement records. The Client controls who on the Client's side has access; we control access on ours.

We may also store business and engagement records in GoHighLevel, our AI operations platform, provider systems, and authorized local devices. Authorized local copies may be synchronized among approved devices used for business operations. Synchronization is not the same as an independent backup. Deletion or modification may propagate among synchronized locations. We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information, but no storage, synchronization, transmission, or security method is completely secure or guaranteed against loss or unauthorized access.

15. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide Services, maintain engagement records, honor recording and consent choices, administer transactions and agreements, respond to inquiries, resolve disputes, enforce rights, meet tax and accounting obligations, maintain security, and comply with law.

Retention varies by information type, sensitivity, contractual commitments, provider settings, legal requirements, and whether an ongoing relationship exists. When information is no longer reasonably needed, we may delete, deidentify, or anonymize it, subject to legal holds, required records, and routine system limitations.

The end of an engagement is not necessarily a deletion deadline. For example, the end of a Client's access to a shared workspace does not necessarily require immediate deletion of the underlying deliverables, recordings, agreement, consent evidence, or administrative records. Deletion terms for Client Materials and for a Client's sub-account on our AI operations platform are set in the Engagement Agreement.

16. Security

We use reasonable administrative, technical, and physical measures designed to protect personal information. These may include access restrictions, authentication, provider configuration, contractual protections, encrypted transmission where supported, limited sharing, and secure disposal practices.

No system is completely secure. We cannot guarantee that information will never be lost, misused, accessed, disclosed, altered, or destroyed without authorization. If we determine that a security incident requires notice, we will provide notice as required by applicable law.

17. Testimonials, Case Studies, and Public Content

We do not treat an unsolicited positive comment as permission to publish a testimonial, name, likeness, business name, or engagement story. Public testimonial or case-study use requires separate written permission, which may be part of an Engagement Agreement for certain engagement types. A Client may limit the scope of that permission in writing.

Information you post publicly, including comments on our social-media content, may be visible to other people. Do not submit sensitive or confidential information to a public feature.

18. Your Choices

Depending on the interaction and applicable law, you may:

• Decline to provide optional information;
• Withdraw a consent prospectively when processing is based on consent;
• Decline recording, or change a recording election prospectively in writing;
• Unsubscribe from marketing email at any time, including the related emails that came with a resource request;
• Opt out of text messages at any time by replying STOP;
• Accept only essential cookies, or adjust cookie or browser settings;
• Request access, correction, deletion, or a copy of certain personal information;
• Opt out of sale, sharing, targeted advertising, or certain profiling when the applicable law provides that right; and
• Appeal a privacy-request decision when applicable law provides an appeal right.

Some information is necessary to complete a transaction, perform a contract, provide requested Services, maintain required records, protect security, or comply with law. We will explain material limitations when responding to a request.

19. Privacy Requests

To submit a privacy request, email [email protected] with the subject line Privacy Request and describe the request in sufficient detail.

We may ask for information reasonably necessary to verify your identity, authority, or relationship to the information. An authorized agent may be required to provide proof of authority, and we may confirm the request directly with you when permitted.

We will confirm and respond within the period required by applicable law. We ordinarily do not charge for a request, but we may charge a permitted fee or decline a request that is manifestly unfounded, excessive, repetitive, technically infeasible, or subject to a lawful exception. We will not unlawfully discriminate against you for exercising an applicable privacy right.

20. European Union, European Economic Area, and United Kingdom

If the GDPR or UK GDPR applies to our processing, intrinsEK AI acts as a controller for the purposes and means of processing described in this Policy, and as a processor where we process personal information on a Client's documented instructions under a written agreement.

Depending on the purpose, our Article 6 lawful bases may include:

• Consent, for processing you affirmatively authorize and may withdraw prospectively, including the email communications disclosed at a form and nonessential cookies;
• Contract, when processing is necessary to take requested precontract steps or perform an agreement with you;
• Legitimate interests, such as operating and improving the Website and Services, maintaining records, preventing fraud, and securing systems, when those interests are not overridden by your rights;
• Legal obligation, when processing is necessary to comply with law; and
• Vital interests, in a rare emergency when permitted by law.

Subject to applicable conditions and exceptions, you may have rights to access, correct, erase, restrict processing, object, receive portable data, withdraw consent, and avoid certain solely automated decisions. You may also complain to the supervisory authority in your country.

Information may be processed in the United States and other countries that may not provide the same legal protections as your home jurisdiction. When required, we use an approved transfer mechanism or other appropriate safeguards through the applicable provider or arrangement.

21. California Privacy Disclosures

This section applies only to the extent the California Consumer Privacy Act and California Privacy Rights Act ("CCPA/CPRA") apply to intrinsEK AI's processing.

During the preceding twelve months, we may have collected and disclosed for business purposes the following categories of personal information, depending on the Services and technologies used:

We do not sell personal information for money. We may use analytics or advertising technologies that disclose identifiers, Internet activity, commercial information, approximate location, or inferences to advertising providers. Depending on configuration and law, that activity may constitute "sharing" for cross-context behavioral advertising.

We do not knowingly sell or share the personal information of consumers under sixteen. We do not use or disclose sensitive personal information for purposes outside those reasonably necessary to provide requested Services, administer the relationship, maintain security, or as otherwise disclosed and permitted.

If CCPA/CPRA applies, California residents may have rights to know/access, correct, delete, receive information about categories and recipients, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive equal treatment. Submit requests through the method in Section 19. Where required, we will provide and honor the applicable opt-out mechanism and response deadlines.

California's "Shine the Light" law may provide certain residents a right to request information about disclosures for third parties' direct-marketing purposes. Submit a request to [email protected].

22. Other United States Privacy Rights

Residents of certain states may have rights, when the applicable law covers intrinsEK AI, to confirm processing; access, correct, delete, or obtain a portable copy of personal information; opt out of sale, targeted advertising, or certain profiling; limit or consent to sensitive-data processing; and appeal a request decision.

The exact rights, exceptions, verification methods, and response periods vary by state. Submit a request or appeal through the method in Section 19. We do not sell personal information for money. When required, we will provide applicable consent or opt-out controls for sensitive information, sale, sharing, targeted advertising, or profiling.

Nevada residents may submit a request to opt out of a future sale covered by Nevada law. We do not currently sell covered information for monetary consideration as defined by that law.

23. Governing Documents

This Policy describes personal-information practices. It does not replace:

• An Engagement Agreement's contractual confidentiality, intellectual-property, and deletion obligations;
• Our Terms of Use, available at https://intrinsek.ai/terms-of-use, governing use of the Website and our content;
• Our Website Disclaimer, available at https://intrinsek.ai/website-disclaimer, concerning the educational nature of our content; or
• Any purchase or payment terms presented at the time of purchase.

If an Engagement Agreement provides greater contractual confidentiality protection, that protection remains in effect.

24. Contact Information

INTRINSEK AI, LC
716 Bent Brook Rd.
St. Louis, MO 63122
[email protected]

For privacy questions or requests, email [email protected] with the subject line Privacy Request.

Last updated: October 6, 2026